I didn’t. I’ve always just assumed that cellophane was just a type of plastic. Unlike in the UK and some other countries where cellophane is trademarked, here in Canada, cellophane has become a genericized term that is often used to refer to plastic film products not made from cellulose, like plastic (cling) wrap.
Thanks to a wonderful gentleman who owns an incense distribution company in Australia, I discovered that cellophane is made from plant cellulose, and is completely biodegradable. Cellophane has additional benefits, which you can see in the picture below.
Plastic bag on the left, cellophane bag on the right. The cellophane bag has a crystal clear finish that enhances the aesthetic of the product.
So why am I talking about cellophane? Well, I’m very proud that I have produced a full line of products that are all natural, and that the herbs, resins, and essential oils I use are certified organic. Quite often when I’ve been packaging my Loose Incense, Sabbat Altar Sets, or Stick Incense, I found myself wondering why I’m using plastic packaging that’s going to end up sitting in landfills, or floating in the ocean. I felt like there was a disconnect between the products and the packaging.
I’m excited to announce that I will be switching my packaging to cellophane, which means that my 100% natural products will now be in 100% biodegradable packaging. It’s better for the environment, it more attractive, and it doesn’t increase my production costs. It’s a win-win-win.
Besides the Soy Spell Candles which are shrink wrapped in cellophane already, you will first see this packaging change with the Stick Incense. It’ll take a bit longer to see the repack with the Loose Incense and the Sabbat Altar Sets, as it’s a matter of selling out of already packaged products.
This is one small step I can take as an individual and a business. The positive effect on the environment may be small, but when we all take small steps together, we all can make a big impact.